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Scotch and soda's nomads are on the move and in search of the Blauw Holy Grail. They travel across sun-drenched mountains, customizing and personalizing their uniforms to descend upon a festival in the desert. Here, they burn the neon night away dancing in the sand. The journey continues into the bright daylight, collecting sunshine and trinkets on route, in search of the land of voodoo fruit, where all is bright, colourful and wrapped in blue. In their re-coloured travellers uniform, in search of the ultimate nomadic festival – inspired by the desert-based Burning Man. Soaking in the rock ‘n’ roll atmosphere, colours are sanded shades of black, white and salt grey with shots of lemon sunshine and every shade of blue. Washes are dried and broken versions of classic blues, blacks and greys. Check out our tribute to the quest for the perfect blue; ‘15th Heaven’, celebrating 15 seasons of Amsterdam’s Blauw. Don’t miss ‘Blue Charm’ and ‘Sulphur Dust’, inspired by washed and worn ‘half and half’ fabric blocking and a touch of street wear. Key patterns include the ‘X’ all-over monochrome print, acid bananas and hand painted dots in many styles. For the second part of our adventure, our “Sunshine Collectors” arrive in the land of Voodoo Fruit. Inspired by the psychedelic paintings from Salvation Mountain and the fruity collages of artist Daniel Gordon, we created a mystical place full desert dream.
We love the ‘Sun Drench’, a fresh, perfect stonewash, along with the bright blue over dye on ‘Burning Neon’. Layers of vibrant blues are topped with a cocktail of watermelon, voodoo green, apple and raspberry. Prints are covered in fruits and marble effects. The dots story continues, translated into multi-coloured embroideries and prints on indigo. Lot 22 is the premium denim range within the Amsterdams Blauw collection. directional fabrics. This season we decided to play with the idea of colourful denim voodoo. Traditionally in voodoo, the colour green is the symbol of health and luck and the colour pink is a symbol of friendship and dedication. You will see the fresh green coming back as a signature on our new labeling, metal We continue the stripe story at Home Alone.
Don’t miss the fresh construction details, updates on the old favourites and the pieces that can be worn by all. Each style is identical no matter the size, and has been carefully scaled up or down. This line is available in 6 sizes, the idea big, long and baggy- it’s up to you. The colour palette is fresh cobalt and classic white, inspired by the brand colours of Amsterdams Blauw. The pieces in the the French worker jacket, the timeless Breton, the bold graphic sweat and the hand written printed tee. So go and pick your Uni.


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Scotch and soda | Amsterdams blauw

To Celebrate the 35th anniversary of its launch, le coq sportif has brought its iconic Aerotop technology back. In 1981, the brand developed an exclusive aeration system.
This revolutionary system, comprised of a layer of breathable mesh topped by two layers of perforated microfibre on top of the tongue, incorporated a ventilation grid that made the shoes more breathable during workouts. Today, le coq sportif is celebrating this anniversary by revisiting the Quartz, true icon since its launch and coming back this year, was a shoe made for athletes in the 80s. 




The model features Aerotop technology, created in 1981, on their tongues, which, along with side perforations, make the shoes more breathable. The Quartz are designed with a monochrome interpretation. The Quartz models are available at select le coq sportif stores. 


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Styling Concepts | Footwear
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.
The sleek and comfortable Gear Fit2 advanced sports band makes fitness more fun than ever before, with an embedded GPS and a heart rate monitor that offers accurate and robust fitness tracking, while providing instant feedback on the user's workout. Gear Fit2’s outstanding features include a standalone music player and options to check and respond to text messages and get training technique advice. Best of all, the GearFit2 is dust and water resistant too and can withstand any workout you put yourself through.
Take your music on the road with you this summer with Gear IconX cord-free earbuds featuring 5GB storage, in each ear, for your favourite tunes. Providing a lightweight, secure and comfortable fit with three different sizes of eartips and wingtips, Gear IconX earbuds are activated by simply placing them in your ears. It features its own heart rate monitor, with voice guided fitness training.



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Samsung | Tech

Superdry welcomes the seasons changes with their edition of  Fusion Yoga events. Join Superdry and Caralishious at the Mini Cooper Showroom in Melrose Arch while DJ Abby Nurock guides the class through the session with her soul soothing sounds.


The class will be lead by Cara who is a health blogger, nutrition coach, ballet dancer and a self-professed yoga addict. Cara is the founder of Caralishious, which is a multi- faceted health and lifestyle brand that encompasses nutrition and wellness coaching, a health blog and as well as healthy food range.



The class will include a fusion of yoga, Pilates, and body weight training. The integration of dynamic movements from various practices into her training regime helps build physical strength, adaptability, flexibility, and mental focus. Superdry have provided a limited number of yoga mats for new comers however all guests are encouraged to bring their own mats, remember to bring your own masks and practice social distancing. H2Coco will be at the event making sure all guests stay hydrated and guests will receive a complimentary coffee courtesy of Naked Coffee.


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Styling Concepts | Superdry 


Local high fashion footwear brand, Sam Star Shoes recently launched its showroom in Parkhurst, Johannesburg. Guests were warmly and stylishly welcomed to the relaxed French Victorian Greenhouse showroom, where drinks and hors d’oeuvres freely flowed. The new tastefully displayed SS16- 17 collection was unveiled to all fashion media, fashion buyers and Sam Star VIP guests in attendance. According to Sam Lin who is the Creative Director and Owner of Sam Star Shoes, the showroom affords both VIP clientele as well as fashion buyers a bespoke and exclusive shopping experience.


Sam Star Shoes currently supplies 35 local boutiques with high quality as well as on- trend footwear and leather bags Guests mingled and shopped up a storm, as Lin offered personalized shoe shopping tips based on her vast knowledge of both fashion clothing and shoes As the footwear brand behind Ruff Tung’s most recent Mercedes Benz fashion week showcase, it’s easy to see why Sam Star Shoes adorns the feet of local songstresses Lira and Louise Carver, and is regularly featured in key local fashion spreads.


The footwear company was launched in 2010. Since then the company has gone on to add leather handbags to its fashion offering. The high quality shoes and bags are available in 35 boutiques and counting, nationwide. An online store also ensures Sam Star Shoes is easily accessible to the international fashion community. Sam Star Shoes received a noteworthy nod from the Branson Centre of Entrepreneurship, by admitting Lin into a programme where she was taught business fundamentals aimed at improving her trade. The Business mentorship programme further connected Lin with key figures: Prince Harry, Sir Richards Branson and notable CEOs.


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Sam Star | Footwear 
 
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