THE NORTH FACE SET TO OPEN ITS FIRST CONCEPT STORE | Flat base decoded
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THE NORTH FACE SET TO OPEN ITS FIRST CONCEPT STORE

 

The first ever concept store by The North Face® in South Africa will be opening its doors to the public on 1st April, 2014 at the popular Canal Walk shopping centre in Cape Town.

 

 As the premium outdoor brand gears up to re-launch in the South African outdoor and adventure market under distributors Slam Industries, consumers will now have the opportunity to source premium high tech apparel and equipment, often only seen on the high streets of big cities in Europe and North America or the peaks of the Alps and Himalaya.

The North Face® is breaking new ground and creating pioneering designs that set industry standard. Innovation, function, aesthetic, fit and finish – these are the five integral components of every single product The North Face® engineers. Product categories such as the Summit Series and Flight Series are designed and tested by members of our athlete team, and engineered using knowledge gained from their first-hand experience in the field.

“This is a very exciting time for everyone involved” said Blake Raubenheimer, Brand Director of Slam Industries. “The North Face® is such an iconic outdoor brand and boasts an incredibly rich and proud heritage. The outstanding brand pedigree and unbelievable product offering will allow us to position The North Face® at the very apex of the outdoor market across Southern Africa.
 

Slam Industries will debut the FW’14 line, offering extensive technical and lifestyle product offerings that incorporate categories The North Face® has not offered in South Africa b efore, including trail running, footwear, equipment collections and the Summit Series collection, the very pinnacle of the product hierarchy.

The Canal Walk store will be followed with a store opening in Menlyn, Pretoria on the
1St May.

 
About The North Face® 
The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Head quartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company's products are sold in speciality mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor speciality retail chains. Additional information about The North Face® can be found on the company's website,
www.thenorthface.com
 
Information supplied by: Brand Ambassadors