BRILLIAM CLOTHING | Flat base decoded
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Bringing in all the newest lines and fashion daily, we have an exclusive feature with a group based out of Bayonne, NJ by the name of “Brilliam Clothing”. Relax as we get to know Brilliam Clothing more and how they started their brand!

Clothing Line Name: Brilliam Clothing
City/State: Bayonne, NJ
Established Date: November 2010

So tell us about yourself and your brand?

- We’re Claude Browne and Lucious Williams founders of Brilliam. We met in highschool and have been good friends ever since. The brand all started with a simple idea and our own personal ambition. The main idea and also our motto is to be “flyer than the rest of em” to us this quote is a way of life and that’s what we strive for everyday.

How did you come up with the name?

- The name is simple Brilliam = Browne+Williams haha

What best describes your line & who is it targeted to?

- Our line is all about striving to do something greater and always staying ambitious. Our brand is targeted to the fly guys, the squares, skaters, streetwear connoisseurs, anyone. We plan on taking over the world with this line. Just taking it one day at a time.

What influenced you to start this line?

- Ambition, the drive to do and be something greater, that’s what keeps us going.

How is your brand different from others out there?

- Were not trying to be like everyone else. We are not the next bbc or bape or skatebrand…we are the first and only Brilliam, that’s what sets us apart.

Are there any challenges you run into while running a business?

- Of course it’s like that with any business. Finding a good printer was one of the hardships at first.

What ways did you find promoting your brand worked?

- Word of mouth works wonders and going to events, you really get to meet a lot of people and relationships can be built from that.

Are there any future plans for your line?

- We have ideas for years (haha) We’re thinking about making womens clothing in the near future so be on the look out for that.

Researcher: Violette Bliss
Source: FKN Famous

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