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With its monochrome colour palette, eye-catching EVA sole unit and challenging silhouette, the Tubular family is defined by a high-octane energy and an aggressive attitude. The dynamic Tubular concept reinforces adidas Originals’ established dedication to push the boundaries of what traditional footwear design looks like. As such, the Tubular signals the latest evolution for adidas Originals, resulting in a silhouette that marries the innovative spirit inherent to adidas with a dynamic, new design aesthetic. 

Following the 2014 launch of Tubular, adidas Originals’ brand new silhouette captures conceptual fashion– breaking boundaries with the boldest and most innovative design. The shoe, which is born in sports and raised in fashion, is an unparalleled blend of form and function, and is setting the pace in progressive fashion footwear. Its clean visual references and intuitive tech is a testament to performance footwear with uncompromised style.

2015’s new silhouette continues its story with a range of new releases that bring tech and aesthetics closer than ever before with two new releases: the Tubular X Primeknit and the Tubular X Circular Knit - dynamic mid-cut silhouettes with the neoprene sock-fit design.  The Tubular Mid combines an engineered upper with vacuum-formed adiFilm overlays to ensure structure and comfort, finished with a striking midsole tooling to provide a fashion-forward design.

The Tubular X Primeknit snake pack and the Tubular X Circular knit pack is available from adidas Originals stores as well as selected retail partners nationwide. Furthermore, the Tubular Runner continues to push the envelope with the Reflective Heather Pack—the first ever to fuse reflective yarn into a woven heather upper. Finished with the Tubular’s signature details and contrast red accents on the tongue and heel-tag, the result is a slick selection of eye-catching shoes that blend clean contemporary style with pure three-stripes innovation.

The Tubular Reflective Heather pack is released in both a black and a grey heather colourway and is available at adidas Originals stores nationwide and selected retail partners. For more information, visit and follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA). Join the conversation by using #adidasOriginals and #Tubular. To find an adidas Originals store near you, click me.

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