ADIDAS ORIGINALS X RITA ORA | QUEEN OF THE UNIVERSE | Flat base decoded
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ADIDAS ORIGINALS X RITA ORA | QUEEN OF THE UNIVERSE

 

British singer, actress and long-time collaborator, Rita Ora, is back with another adidas Originals collection. Having seen her partner with the brand during 2015 on the iconic Superstar silhouette, she has yet again released another range for the remainder of the year.

By revisiting classic pieces, Rita – the Queen of the Universe – takes inspiration from the cosmos in her latest released packs. From stars and planets, to space suits and space ships, a variety of unique garments are introduced and are now available in South Africa.

In total, the collection includes four exciting, out-of-this-world packs, with “Mystic Moon” & “Space Shifter” being the September focus. 

Mystic Moon

The “Mystic Moon” pack draws inspiration from the feel of landing on extra-terrestrial surfaces, utilizing textures and shadows across the deep monochrome palette to recreate the moon surface and other lunarscapes. 



Textiles are shiny, quilted, rubberized, futuristic, functional, protective and tactile. The stingray treatments share space with big adidas branding in glowing white letters. The pack consists of a high top wedge silhouette and a slip-on, and both feature a textured upper that is a nod to the moon’s surface. 



White covers the midsole on the slip-on, while Black lacing is used on the high top to complete the look. In addition to the footwear, the “Mystic Moon” pack also includes a range of apparel reflecting the same theme.

Space Shifter

The “Space Shifter” pack is inspired by the cosmic influence and changing shape of the moon. The fabric and design features both light and dark elements, with a collection of lenticular rainbow fabrics against a black base. 



Classic sports silhouettes compliment unique fashion pieces. Blocks of colour, texture and solid black all reflect the lunar cycle in a colour-rich range.



The pack includes a variety of exciting apparel, including an all-in-one retro-future 60s body suit; track tops; sweaters; leggings and shorts. The apparel is complimented by a pair of Instinct footwear which embody a multi-lense treatment.


The Rita Ora by adidas Originals packs are available at a recommended retail price of R1399.00 from adidas Originals stores in Canal Walk andV&A Waterfront in Cape Town, as well as Menlyn Park Shopping Centre in Pretoria. The select colourways will also be available at retailers such as SOHO, Sportscene and SuperbalistDipStreet, and Dapper,

For more information, visit www.adidas.com/tubular and follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA). Join the conversation by using #adidasOriginals and #RitaOra. To find an adidas Originals store near you, click me.


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