LIFE IN MOTION | Flat base decoded
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Meet Le coq Sportif's new brand ambassador, William Mokgopo who is a pro mountain biker, student and motivational speaker. He is a young professional MTB cyclist whose interest in cycling was sparked by the «Earn-a-bike» project and was further developed by the Diepsloot Mountain Bike Academy (DMA). 

The DMA is a non-profit organization that does a community upliftment program through cycling. William is still a mentor to the DMA since he became a professional mountain biker. He has a long list of achievements, to mention a few; he represented the country at the International UCI MTB World Championship events and through his Kargo Pro MTB Team he became the Gauteng XCO U23 and Elite Men’s Champion. He hopes to one day represent South Africa at the Olympics.

Le coq sportif upholds the idea of sport for everyone, as a source of endless pleasure and inspiration. William is a talented inspirational young man taking joy in cycling. He also embodies our values of humility, strength of character and represents a new cycling generation. 

"We are excited to partner with and be represented by William and hope we will achieve great things together."

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