SAM STAR | Flat base decoded
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Local high fashion footwear brand, Sam Star Shoes recently launched its showroom in Parkhurst, Johannesburg. Guests were warmly and stylishly welcomed to the relaxed French Victorian Greenhouse showroom, where drinks and hors d’oeuvres freely flowed. The new tastefully displayed SS16- 17 collection was unveiled to all fashion media, fashion buyers and Sam Star VIP guests in attendance. According to Sam Lin who is the Creative Director and Owner of Sam Star Shoes, the showroom affords both VIP clientele as well as fashion buyers a bespoke and exclusive shopping experience.

Sam Star Shoes currently supplies 35 local boutiques with high quality as well as on- trend footwear and leather bags Guests mingled and shopped up a storm, as Lin offered personalized shoe shopping tips based on her vast knowledge of both fashion clothing and shoes As the footwear brand behind Ruff Tung’s most recent Mercedes Benz fashion week showcase, it’s easy to see why Sam Star Shoes adorns the feet of local songstresses Lira and Louise Carver, and is regularly featured in key local fashion spreads.

The footwear company was launched in 2010. Since then the company has gone on to add leather handbags to its fashion offering. The high quality shoes and bags are available in 35 boutiques and counting, nationwide. An online store also ensures Sam Star Shoes is easily accessible to the international fashion community. Sam Star Shoes received a noteworthy nod from the Branson Centre of Entrepreneurship, by admitting Lin into a programme where she was taught business fundamentals aimed at improving her trade. The Business mentorship programme further connected Lin with key figures: Prince Harry, Sir Richards Branson and notable CEOs.

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