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Showing posts with label KNOW YOUR ADIDAS | SNEAKERS | CULTURE | FOOTWEAR | TRENDS. Show all posts
Showing posts with label KNOW YOUR ADIDAS | SNEAKERS | CULTURE | FOOTWEAR | TRENDS. Show all posts

The "Adilette" with blue foot strap might be the most common version of the famous adidas slide. The model with article number 35510 was made in Italy and offered this way from 1984 onwards.
To the same time red and beige colorways were available as well.

Design and Innovation

This bathing shoe features a soft footbed for comfort and shock absorption. The cross strap was designed to have a quick dry lining and to stretch to fit the user's foot. The outsole sports a non-slip profile with suction points.


The upper is made of coated fabric.
The footbed is made from polyurethene.
The outsole is made from rubber.


1984-c. 1990

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Shoe Size: 11 (UK), 265 g

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adidas Originals | Know Your adidas | Culture

The Hamburg training shoe was haled as a budget-priced, multi-purpose model with durable and easycare suede leather uppers. The directly injected TR shell sole guaranteed a long shoe life with the best possible bonding of the upper to the sole. The profile design with hexagons and suction cups ensured great stability and traction. The entire sole construction also provides adequate shock absorption.


The upper is constructed of suede and white leather.
The outsole is a premolded thermoplastic rubber.


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Shoe Size: 3,5 (UK), 332 g

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adidas Originals | Know your adidas | Trends | Culture

The "SL 80" with article no. 3478 is a lightweight running shoe for training purposes. This very model is a sample shoe made in Germany.

The upper is constructed of nylon and suede.
The out sole is made of rubber.


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Shoe Size: 8,5 (UK), 280 g

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adidas Originals | Know your adidas

Earlier this year adidas Originals kicked off a global campaign with a star-studded TVC that challenged the notion of what it means to be a superstar.

The push – one of the largest ever for the Originals brand – celebrates the 45th anniversary of the Superstar, adidas Originals’ most iconic and one of its best-selling shoes. It features Rita Ora, David Beckham, Pharrell Williams and Damian Lillard together in the ad and plays with the idea of self-expression while challenging conventional definitions of superstardom.

The campaign sees a number of further collaborations with two of the artists who appear in the advertisement, Pharrell Williams and Rita Ora. The Pharrell drops have seen unprecedented success in South Africa and after the groundbreaking Supercolor release in April, Pharrell is back with the FW15 release of Supershell.

As the creator and curator of this fresh new concept, the Supershell Collection sees Pharrell hand-pick friends and creatives from around the world to reinvent the shoe for the very first time. The result is the Superstar shelltoe coming alive with these creatives’ bespoke artwork, joined by six of Pharrell’s very own designs. Along with Pharrell’s, the collection of NYC contemporary designer Todd James and Japanese artist Mr., will be available in South Africa.

Says Ricole Green, spokesperson for adidas Originals in South Africa: “Supershell is all about evolving the Superstar shoe into a canvas for creation. It’s the third part of our #OriginalSuperstar campaign and it is aimed at giving those with creative courage the platform to express themselves without being swayed by opinion.”

“We wanted to bring the global campaign to life locally, so we went about looking for an opportunity to work with artists in South Africa who personified the essence of the Superstar.”

The result is a powerful documentary style short film titled ‘It’s Not About Us’ which follows the journey of The Sartists, a Johannesburg-based creative collective, who aim to recreate and communicate authentic and untold African stories through fashion and photography.

It’s an intimate portrait of three unique characters - Kabelo Kungwane, Wanda Lephoto and Xzavier Zulu – and their shared passion for creativity which is brought to life through the photographic lense of Andile Buka. The film reveals their motivations, fears and dreams as they work tirelessly towards their first ‘big break’ – a collaboration with adidas Originals for the launch of Supershell in South Africa.

Explains Green: “The Sartists have been on our radar ever since they showcased their curated vintage suits and leather brogues with the iconic three stripes at one of the very first STR CRD’s in Johannesburg. Their passion for adidas, the product and the brand’s heritage is so inspiring and we’ve been waiting for the right opportunity to work with them. We believe that The Sartists are the perfect translation of the Supershell’s meaning on a local level – giving credit to artists that have developed their personal style in an effort to create for themselves without the need for external validation. They share a consistent trait with the creatives selected for the global Supershell campaign having developed their personal style with a commitment of creating for themselves – a commitment to creating for an audience of one.”

With The Sartists’ personal creative work spaces, the streets of Jozi and their community hangouts as the backdrop, the film captures how Kabelo, Wanda and Xzavier came to meet, where they find their inspiration and how they express their creativity without restriction.

“This film isn’t about us,” says Xzavier. “It’s about the people who will be inspired by this. People that are going to take away from it that ‘this is possible’, even for them. It tells a collective story – of the aspirations of our youth, of young creatives in South Africa finding their true voice and not surrendering their talent to conform.”

Wanda adds: “We’ve always been inspired by our environment and we saw it as a way of giving back – an opportunity to somehow pay creativity forward while celebrating our stories of heritage and culture. adidas Originals is for individuals whose contribution sets them apart and we wanted to do something that is going to matter to the people who see it.”

The Sartists took their inspiration for their Supershell collaboration from their influences during the kwaito era when artists like Alaska and Trompies, who played a significant role in putting the spotlight on the Pantsula sub-culture in the 1990s, were some of their favourite artists.

“Pantsula is an expression of cultural roots for many South Africans – from fashion, to music and dance. We wanted to celebrate it as a strong story of our country’s style heritage. We took that pantsula aesthetic and added them to deconstructed adidas garments to pay tribute to our culture. The collaboration was a natural fit for us. It represents our approach as creatives – we’ve been adidas fans since we were kids and we love the rich heritage it has,” explains Kabelo.

Their personal style shines through in the campaign with classic adidas Originals pieces like the Superstar track top and track pants have been transformed into customised pieces with Supershell being the undeniable inspiration. The custom garments include dungarees, one pieces, jumpsuits and bucket hats while some of the pieces also reflect iconic barbershop style paintings on the backs of their outfits.

In addition to the short film, the collaboration further includes a look book with The Sartists’ final custom creations photographed by Andile Buka, as well as an installation at AREA3 featuring the three artists. The installation was conceptualized by ANDPEOPLE, the activations agency behind the film.

The collaboration between adidas Originals and The Sartists was recently launched and celebrated at an exclusive event at AREA3 located in Braamfontein, a suburb regarded as the epicenter of South Africa’s growing street style culture.

Visit www.adidas.com/originalsuperstar for more information. Follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA) or join a conversation with The Sartists by using #superstar #supershell and #adidasOriginals.

To find a store near you stocking the adidas Originals Supershell, click me.

Film credits
Shoot: Supershell – Sartists
Videographer: Nelis Botha

The Sartists
Wanda LephotoInstagramTwitter
Xzavier ZuluInstagramTwitter
Kabelo KungwaneInstagramTwitter
Andile Buka: InstagramTwitter

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Know your adidas | adidas Originals | Culture

adidas Originals hosted one of the biggest events that AREA3 has yet to hold – the Tubular launch party.

To celebrate, adidas Originals will be had a block party at AREA3 for a close up view of a number of exciting aspects on the evening, including an interactive window activation, food trucks, refreshments and some of SA’s best DJ’s.

The launch will be setting the pace in progressive fashion footwear for the rest of Fashion week and presents an opportunity for you to have an exclusive sneak peak of what’s to come.

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adidas Originals | Trends | Culture

The "De Castella Centaur" is a running shoe for training purposes. This very shoe was made in Taiwan. The initial version of the model was offered in a different colourway as "Centaur".


The upper is constructed of suede and nylon.
The midsole is a EVA foam.
The outsole is a compact poured rubber.



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Shoe Size: 7,5 (UK), 270 g

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adidas Originals | Know your adidas

With its monochrome colour palette, eye-catching EVA sole unit and challenging silhouette, the Tubular family is defined by a high-octane energy and an aggressive attitude. The dynamic Tubular concept reinforces adidas Originals’ established dedication to push the boundaries of what traditional footwear design looks like. As such, the Tubular signals the latest evolution for adidas Originals, resulting in a silhouette that marries the innovative spirit inherent to adidas with a dynamic, new design aesthetic. 

Following the 2014 launch of Tubular, adidas Originals’ brand new silhouette captures conceptual fashion– breaking boundaries with the boldest and most innovative design. The shoe, which is born in sports and raised in fashion, is an unparalleled blend of form and function, and is setting the pace in progressive fashion footwear. Its clean visual references and intuitive tech is a testament to performance footwear with uncompromised style.

2015’s new silhouette continues its story with a range of new releases that bring tech and aesthetics closer than ever before with two new releases: the Tubular X Primeknit and the Tubular X Circular Knit - dynamic mid-cut silhouettes with the neoprene sock-fit design.  The Tubular Mid combines an engineered upper with vacuum-formed adiFilm overlays to ensure structure and comfort, finished with a striking midsole tooling to provide a fashion-forward design.

The Tubular X Primeknit snake pack and the Tubular X Circular knit pack is available from adidas Originals stores as well as selected retail partners nationwide. Furthermore, the Tubular Runner continues to push the envelope with the Reflective Heather Pack—the first ever to fuse reflective yarn into a woven heather upper. Finished with the Tubular’s signature details and contrast red accents on the tongue and heel-tag, the result is a slick selection of eye-catching shoes that blend clean contemporary style with pure three-stripes innovation.

The Tubular Reflective Heather pack is released in both a black and a grey heather colourway and is available at adidas Originals stores nationwide and selected retail partners. For more information, visit www.adidas.com/tubular and follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA). Join the conversation by using #adidasOriginals and #Tubular. To find an adidas Originals store near you, click me.

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Know your adidas | adidas Originals

British singer, actress and long-time collaborator, Rita Ora, is back with another adidas Originals collection. Having seen her partner with the brand during 2015 on the iconic Superstar silhouette, she has yet again released another range for the remainder of the year.

By revisiting classic pieces, Rita – the Queen of the Universe – takes inspiration from the cosmos in her latest released packs. From stars and planets, to space suits and space ships, a variety of unique garments are introduced and are now available in South Africa.

In total, the collection includes four exciting, out-of-this-world packs, with “Mystic Moon” & “Space Shifter” being the September focus. 

Mystic Moon

The “Mystic Moon” pack draws inspiration from the feel of landing on extra-terrestrial surfaces, utilizing textures and shadows across the deep monochrome palette to recreate the moon surface and other lunarscapes. 

Textiles are shiny, quilted, rubberized, futuristic, functional, protective and tactile. The stingray treatments share space with big adidas branding in glowing white letters. The pack consists of a high top wedge silhouette and a slip-on, and both feature a textured upper that is a nod to the moon’s surface. 

White covers the midsole on the slip-on, while Black lacing is used on the high top to complete the look. In addition to the footwear, the “Mystic Moon” pack also includes a range of apparel reflecting the same theme.

Space Shifter

The “Space Shifter” pack is inspired by the cosmic influence and changing shape of the moon. The fabric and design features both light and dark elements, with a collection of lenticular rainbow fabrics against a black base. 

Classic sports silhouettes compliment unique fashion pieces. Blocks of colour, texture and solid black all reflect the lunar cycle in a colour-rich range.

The pack includes a variety of exciting apparel, including an all-in-one retro-future 60s body suit; track tops; sweaters; leggings and shorts. The apparel is complimented by a pair of Instinct footwear which embody a multi-lense treatment.

The Rita Ora by adidas Originals packs are available at adidas Originals stores in Canal Walk andV&A Waterfront in Cape Town, as well as Menlyn Park Shopping Centre in Pretoria. The select colourways will also be available at retailers such as SOHO, Sportscene and SuperbalistDipStreet, and Dapper,

For more information, visit www.adidas.com/tubular and follow adidas South Africa on Twitter (@adidasZA) and Instagram (adidasZA). Join the conversation by using #adidasOriginals and #RitaOra. To find an adidas Originals store near you, click me.

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adidas Originals | Know your adidas

To re-launch one of its most iconic shoes, adidas Originals kicks off the New Year with a global campaign questioning what it means to be a superstar in 2015. When the Superstar shoe was first launched by adidas back in 1969, the word 'Superstar' was unambiguous. Today, the word has been corrupted to the point of confusion and this year adidas Originals sets out to question what it truly means to be a superstar, flipping the theory of what society believes to be 'superstardom' on its head.

"Social media has completely redefined the concepts of self-expression, originality and creativity and throughout 2015, the campaign will question the need for external validation and celebrity worship. The campaign is aimed at inspiring creative courage without the need for external validation, and makes it very clear that whether it's 1969 or 2015, there is no short cut to being a Superstar," says Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist.

The global campaign launches with a film, directed by Karim Huu Do and featuring David Beckham, Pharrell Williams, Rita Ora and Damian Lillard, each revealing that being superstar is not what you think it is. For Pharrell, the meaning is clear: "It's not about the number of views, likes or shares". While Rita Ora says, "It's not about walking down red carpets, talking to reporters and waving at fans." Whilst these 'Superstars' have all had different creative journeys, their original motivations from when they started out remain intact. They weren't chasing fame; fame was a by-product of their dedication and hard work.

The short film forms part of a year of tributes to the shoe that started a movement. In addition, adidas Originals has introduced the iconic Superstar model in its original form for the Vintage Deluxe Pack. "The Superstar Vintage Deluxe is a fitting homage to what is arguably the most iconic sneaker design of all time. From its origins as humble sporting equipment all the way through to its current stature as a global streetwear staple, the Superstar is regarded as the shoe that started a movement and has a rich history that belies its simplicity," adds Degli Esposti.

The adidas Originals Superstar has gone on to achieve truly legendary status when it transitioned from the courts to the streets in the late 1960's. It has been a mainstay of street culture ever since, representing creativity and diversity across the world. adidas Originals fans can expect to see a number of Superstar products and artist collaborations throughout the year, marking the next chapter of the Superstar legacy. 

Adidas Originals
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